Work
Litzky PR is trusted by brands that families know and love. Our experience spans iconic global corporations, emerging startups, and mission-driven organizations across the kids and family ecosystem. From toy launches and publishing campaigns to entertainment properties and baby product rollouts, our clients trust us to deliver results that matter.
Toys & Play
As a trusted toy PR agency, we help toy companies and play brands drive awareness through product launches, holiday campaigns, trade show PR, brand activations, and influencer partnerships, connecting play with purpose and storytelling that resonates with families.
The Toy Association charged LPR to elevate Toy Fair New York – restoring confidence in the event and reestablishing the association as the trusted voice of the industry.
Read More →
Toy Fair Takes Center Stage of the Industry – and the National News Cycle
The Toy Association tapped Litzky PR to elevate Toy Fair NY, the toy industry’s largest trade show in North America, with a goal of restoring confidence in the event and reestablishing the Association as the trusted voice of the industry – and LPR delivered!
In addition to driving attendance, coverage, and content for the show itself, LPR evolved the narrative beyond the show floor to tackle economic and tariff concerns and drive the news cycle, transforming Toy Fair into a trusted cultural barometer for the business of play, with the Toy Association leading the conversation.
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1,000
Media attendees – a 33% increase
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Impressions
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388
Unique earned placements
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3x
YoY coverage!
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Horizon Group tapped LPR to drive media coverage throughout the holiday season for both new and evergreen products across its expansive portfolio of brands.
See how we broke through →
An Artisan Approach to Holiday Gift Guide Publicity
LPR inspired holiday coverage everywhere gift givers were reading, taking Horizon Group USA’s expansive portfolio of brands and curating both on-theme mini guides and on-trend ties. The seasonal strategy garnered significant coverage in key publications and reached new audiences in niche outlets that hadn’t previously covered the brand.
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3.1B
Earned media impressions
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197
Editorial placements
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Twenty years after Hasbro first launched it, Basic Fun enlisted LPR to help relaunch the beloved Littlest Pet Shop brand for a new generation.
Check out our results →
Rallying Fans Worldwide to #BobbleToTheBeat for an Iconic Relaunch
In the early 2000s, LPR launched Hasbro’s beloved Littlest Pet Shop collection. Twenty years later, Basic Fun tapped LPR once again to relaunch the iconic brand for a new generation!
With a goal of reaching today’s kids and collectors, LPR turned to TikTok, concepting the #BobbleToTheBeat campaign, a custom dance challenge that tied elite talent to the original brand anthem and inspired fans to join the fun – from watching the content capture at Toys”R”Us to bopping along with the dance!
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8.5
Million reached through elite TikTok dance partners: GiaNina, Alex Wong, and Melissa Becraft
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4.5
Million organic views at launch
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Publishing
LPR supports publishing brands with strategic publicity campaigns, author visibility, and long-term branding that builds awareness among kids, parents, and the fandom audiences who matter most.
With a famous author who could talk about nearly anything, National Geographic challenged LPR to keep his newest title at the heart of every interview.
Star-studded results →
Superstar Neil deGrasse Tyson Shoots for the Moon
Astrophysicist Neil deGrasse Tyson is a beloved personality among space and pop culture lovers alike — making him an ideal media guest. To ensure Cosmic Queries remained in the spotlight, LPR quenched the curiosity of producers and show hosts by offering pre-interviews and post-show audience Q&As, and the strategy paid off: every broadcast segment discussed the book.
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2.1B
Media impressions
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204
Earned placements
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Disney Publishing Worldwide teamed up with LPR to make some noise for a children’s book from a teacher and Tony-award-winning pair of sisters.
Read On →
Pub Day Doesn’t Get Louder than Loud Mouse
Disney Publishing and LPR turned up the volume to raise awareness for a new children’s book from sisters Idina Menzel and Cara Mentzel. Through a strategic media, podcast, and influencer approach across entertainment, news, parenting, teachers, publishing, Broadway, and Disney fan categories, Loud Mouse took over airwaves and newsfeeds on Pub Day and beyond.
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422M
impressions from 7 earned placements on Pub Day
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16
total interviews secured across national entertainment, news, and lifestyle outlets
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When Union Square needed a partner who would hustle to keep up with Peloton’s Robin Arzón, LPR rose to the challenge.
Welcome Hustler →
Putting in the Hustle to Launch Robin Arzón’s Empowerment Journal
LPR hustled to drive buzz around the launch of “Welcome Hustler,” an empowerment journal by Peloton’s Robin Arzón, implementing a media strategy that crossed broadcast, digital, and podcasts, and support an “In Conversation” event with Robin and Michael Strahan at Barnes and Noble Union Square (NYC).
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8.5
Million reached through elite TikTok dance partners: GiaNina, Alex Wong, and Melissa Becraft.
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4.5
Million organic views at launch
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Entertainment
Litzky PR works with children’s and family entertainment brands, including kids television, live entertainment, and location-based experiences, delivering PR strategies that build excitement, grow fandoms, and support licensed and IP-driven properties.
When Feld Entertainment reimagined The Greatest Show On Earth, LPR joined the fun to introduce the iconic entertainment property to a new generation of families.
Come Fun, Come All →
Reigniting Excitement for the Reimagined Greatest Show On Earth
Following a six-year hiatus, Ringling needed to create momentum from the announcement of its return throughout the year-long tour to drive ticket sales. Flipping every milestone moment into a storytelling opportunity, LPR’s publicity campaign wowed media, influencers, and Children of All Ages — delivering experiences, unique angles, and key messages that sustained coverage while highlighting the new features of the show.
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5B
Media impressions throughout the tour
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526
Organic social placements generating 369M impressions
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With a new animated series on the horizon, Pokémon partnered with LPR to create excitement with a show-stopping moment.
An iconic debut →
A New Era for Pokémon Premieres with “Pokémon Horizons: The Series”
In celebration of the U.S. premiere of “Pokémon Horizons: The Series,” LPR created an immersive experience within a VIP screening event, driving attendance, coverage, and content from top-tier media, influencers, and fans. The family-friendly activation embraced the generational power of Pokémon and introduced the series’ new protagonists and storyline to old and new fans alike.
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100+
top-tier media and influencer guests
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1.4M
impressions from content and coverage captured onsite |
Variety, Entertainment Weekly, Romper, CNET
Ahead of Thomas & Friends’ 80th Anniversary, Mattel gave LPR a peek into its vault of assets to identify storytelling opportunities.
Results kept on chugging →
Celebrating Thomas & Friends’ 80th Anniversary by Going Back to the Beginning
Without new content or innovative product launches tied to the moment, a media-first strategy meant identifying unique angles to drive interest for the anniversary year and rejuvenate the brand. LPR tapped into the never-before-seen pilot episode, originally narrated by the one-and-only Ringo Starr, rocking top-tier outlets and pop culture enthusiasts with a can’t-miss story.
Baby & Toddler
From brand building and thoughtful storytelling to meaningful influencer engagement, LPR helps infant and toddler brands establish trust, credibility, and connections with new parents.
Industry icon Fisher-Price brought LPR on board to deepen its social imprint and connection with a new generation of parents.
Influencing the season →
Getting a New Generation of Parents Talking about Fisher-Price
Recognizing the need to deepen its social imprint, Fisher-Price turned to LPR to drive conversation and content with influencers. Implementing a strategic, organic sampling campaign, LPR matched priority products to influencer families, delivering themed packages that inspired meaningful content – capturing the fun and developmental benefits that continue to make Fisher-Price a trusted brand.
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315
Influenced |
324
Pieces of social content for 16M+ total impressions |
Carter’s turned to LPR to create a launch moment for its Little Baby Basics line that was anything but basic.
Momentum with moms →
Creating a Candid Conversation on Motherhood with Carter’s
Elevating the launch of Carter’s Little Baby Basics line of wardrobe essentials while deepening the brand’s connection with its core consumers, moms, LPR coordinated an intimate Mother’s Day brunch, bringing together influencers, editors, and celebrities to discuss motherhood and shop the collection.
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239M
media impressions from attending editors at Good Housekeeping, Parents, People |
200+
social posts for 6.5M impressions |
Daphne Oz & Catherine Lowe
Known for toys that spark curiosity, Fat Brain Toys engaged LPR to raise awareness for the brand and key products with younger parents.
Can’t miss coverage →
Making Fat Brain Toys a Holiday Hit with Modern Parents
A strategic media and influencer relations program zeroed in on telegenic preschool toys with strong developmental and play value, like Play Tab, bilibo, and Plip Kit. Incorporating affiliate-driven media insights, desksides, and targeted, organic sampling, the campaign drove extensive coverage with features in gift guides, trend stories, broadcast segments, and earned influencer content.
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2B
Media impressions |
400%
Of earned media KPIs exceeded.
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Proven sales lift from affiliate coverage
Good Morning America, Today, Romper, Parents
Family Lifestyle
From fashion-forward apparel that styles the whole family to innovations in the kitchen and beyond, Litzky PR partners with lifestyle brands to drive visibility around seasonal moments, retail and product launches, influencer and celebrity engagement, and authentic storytelling to make impactful connections.
Kamik stepped into a partnership with LPR to grow awareness in the U.S. market and ultimately drive sales.
Step into the campaign →
Canadian-Made Kamik Boots Step Out as a U.S. Favorite
To support growth and sales in the U.S. market, LPR developed a media and influencer campaign strategy that kept Kamik’s heritage at the heart and quality at the “sole” of the storytelling, touting the brand’s history, commitment to sustainability, innovative technology, and hottest new seasonal styles to drive coverage, content, and partnerships for its men, women, and children’s offerings.
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930M
U.S. media impressions, a 35% YOY increase
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Placements in top outlets
Forbes, BuzzFeed, Today, Parents
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This is not your grandma’s Tupperware, so — Voila! — the brand brought in LPR to make the launch of its newest product line break through and stand out.
Unbreakable results →
Voila! Tupperware Expands Innovative Glass Collection
Seeing is believing, so when Tupperware was ready to launch its Voila Glass Collection, designed for prepping, baking, serving, storing, and reheating all in one, LPR hosted a media ‘lunch and learn’ event for a tasty twist on desksides with an interactive demonstration of the product line.
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35
Media placements for 1.5B total impressions |
Event attendees from
Food Network, Today Show, People, Real Simple, BuzzFeed |
Exclusive reveal in Food & Wine Magazine
Litzky PR fashioned a plan to make OshKosh B’gosh the must-have with millennial moms during the back-to-school season.
An A+ campaign →
Influencing Back-to-School Style
LPR broke through the busy back-to-school season to get millennial moms buzzing about OshKosh B’gosh and position the brand as the modern must-have via fashion-forward activations from a Back-to-School Styling Event to a Family Fashion YouTube Haul campaign.