At Litzky PR, our work goes beyond execution – we study how families discover, engage with, and build trust in the brands that shape childhood. Read on for industry insights, campaign learnings, and practical perspectives for brands navigating an evolving media and discovery landscape – plus the occasional pop-culture take and a behind-the-scenes peek at LPR life.
The media landscape is ever-changing. Newsrooms are leaner, inboxes are more crowded, and journalists are receiving hundreds of pitches a day. As a result, reporters are becoming far more selective about what they open, respond to, and cover. Today, relevance outweighs reach, with journalists prioritizing tailored outreach that clearly connects to their beat, audience, and […]
PR plays an important role in supporting retail success by helping brands stay visible, relevant, and part of the conversation during the moments when consumers are most likely to shop. That means planning around back-to-school, seasonal moments, holidays, and big annual sales, often months before consumers start shopping. While PR alone doesn’t drive sales, it […]
Brand ambassadors are often the most compelling voices for an organization, but their value is maximized only when they are treated as partners rather than traditional mouthpieces. The most impactful media moments occur when individuals are empowered to share their journeys with clarity, conviction, and authenticity. Consumers increasingly trust people more than institutions, which is […]
Toys are having a serious fashion moment – and they’re no longer staying in the toy aisle. From Labubu charms clipped onto luxury handbags to collectible figures appearing in celebrity street style content, toys are increasingly stepping onto the red carpet in a way that feels intentional and culturally relevant. At the same time, fashion […]
Feel-good stories don’t just inform the public; they move people. In a media cycle dominated by conflict and crisis, these stories cut through the thread in a way that other narratives can’t do. Whether it’s a founder whose product was born from a personal experience, or a shelter transforming their community, these stories have a […]
The annual Licensing Expo continues to be the premier gathering for the global licensing industry, bringing together more than 5,000 brands and stakeholders spanning entertainment, toys, gaming, fashion, sports, publishing, food and beverage, and beyond. From legacy franchises to breakout digital-first properties, the show floor highlighted one undeniable truth: brand licensing is a powerful tool […]
And a Helpful Guide of Top Consumer, B2B, and Trade PR Agencies in the U.S. Overview: Choosing the right PR agency is less about finding the most well-known name and more about finding the right fit for your business. Whether you add them to your RFP or use them as discussion points, we’ve put together a list of the key questions marketing […]
Toy Fair may last a few days, but the impact of your follow-up determines whether those meetings turn into meaningful coverage, or fade into inbox noise. In previous posts, we talked about using Toy Fair as a relationship-builder with media and influencers. The next step is where strategy truly matters: how you follow up, how quickly you do it, how personalized […]
Toy Fair New York may only last a few days, but the smartest PR strategies treat it as the starting line, not the finish. Beyond new product reveals and packed schedules, the show offers something far more valuable: early signals about where the toy industry, media coverage, and consumer attention are headed next. Trendspotting at Toy […]
Toy Fair New York is one of the rare moments each year when the toy industry truly comes together. Brands, retailers, media, licensors, creators, partners, and peers are all under one roof. And just as importantly, they’re spilling out into hallways, dinners, panels, parties, and conversations that extend beyond the show floor. Start With a […]
Explore our research-based workbook to better understand today’s parents and family decision-makers.
