Crafting the Perfect Subject Line: Your Ticket to Media Opportunities
by Cristina Lenoci
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They say it’s all about getting your foot in the door, and in the world of PR, that foot in the door is getting the media to read your pitches. A strong, engaging subject line is make or break when it comes to getting the media you are pitching to open your emails and cover the topics you are hoping they cover. You could share the best pitch with an opportunity to cover unheard of news, but none of that matters if the subject line doesn’t entice them enough to click “open.”
Here are some tips to crafting the perfect subject line:
- Concise and to the Point: Make sure to limit the # of words included in your subject line to 6-10. You want to be sure the person on the other end of the email can tell what you are trying to say
- Include a call to action: If the goal of your pitch is to initiate a live segment or schedule an interview, include that right to the get-go with your subject line. You can use starters like “Interview with ….” or ‘SEGMENT OPP:” with a brief description of what or who you are pitching.
- Raise a question: If the subject line leaves your audience asking questions, they’ll be sure to want to learn more!
If you are torn between two subject lines, cut your media list in half and use both! Crafting an engaging subject line is an essential skill for anyone looking to gain more traction in the media landscape. With fewer journalists receiving more and more pitches, you need to do anything you can to ensure your emails are read!