Embracing Authenticity: Building a Brand Experience for Fans and Fams
March 22, 2024
by Julia Higgins When planning a PR event, you typically have one key audience in mind. But for an iconic brand like Pokémon, that means crossing the gap between lifestyle & parenting media and creators, and gaming media & fans. The Pokémon Company International tasked the team at LPR to bring these groups together for […]