by Polly Hersey Public Relations is a powerful tool for any brand, organization or individual. As PR experts, our job is not only to know how to use various tactics, but when to use them. Using PR effectively involves understanding its role both as a standalone strategy and as part of an integrated marketing campaign. […]
Week of June 24 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
by Beth Kimmerling At LPR we love a good brainstorm session – and we do a lot of them! From weekly Stormshops (which alternate between brainstorms and media relations workshops) to virtual brainstorm challenges, we’re always planning for or proactively thinking about our clients. And while it’s all fun and games for the participants, a […]
Week of June 10 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
by Julia Higgins When putting together PR plans, it’s easy to get caught up in the glitz and glam of a national story but do not overlook the power of local news! Discounting local outreach in your PR strategy could mean missing out on a goldmine of storytelling moments for your client – and it’s […]
Week of June 3 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
by Emilia Lorenzet In the busy world of work, juggling deadlines and dreams, it’s easy to lose sight of the most crucial project — your well-being. The secret to sustained productivity? Integrating health and wellness seamlessly into your work life. Brace yourself for eight dynamic strategies that will not only keep you on top of […]
Week of May 27 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
Week of May 20 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
by Polly Hersey In 2024, the media landscape is vast and there are more tools to reach an audience than ever before. A tactic that stands the test of time is leveraging trade media. While the benefits of visibility in mainstream media are apparent – the significance of the trades in building a brand or […]