GUEST POST by Kristin Hoberman I recently attended my first industry event – Sweet Suite, hosted by Toy Insider, on behalf of our client Horizon Group USA. I had the opportunity to highlight their top five priority products to event guests. The attendees included influencers and media outlets visiting our booths to see the brand’s […]
Week of July 15 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
Week of July 8 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
GUEST POST by Kaylie Easton While we’re fresh off the July 4th holiday, for those of us focused on product publicity, the summer fun means switching gears to get ready for the biggest season of shopping and media coverage – the Q4 holidays. I recently wrote an article for The Toy Book titled Marketing Memo: […]
by Polly Hersey Public Relations is a powerful tool for any brand, organization or individual. As PR experts, our job is not only to know how to use various tactics, but when to use them. Using PR effectively involves understanding its role both as a standalone strategy and as part of an integrated marketing campaign. […]
Week of June 24 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
by Beth Kimmerling At LPR we love a good brainstorm session – and we do a lot of them! From weekly Stormshops (which alternate between brainstorms and media relations workshops) to virtual brainstorm challenges, we’re always planning for or proactively thinking about our clients. And while it’s all fun and games for the participants, a […]
Week of June 10 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
by Julia Higgins When putting together PR plans, it’s easy to get caught up in the glitz and glam of a national story but do not overlook the power of local news! Discounting local outreach in your PR strategy could mean missing out on a goldmine of storytelling moments for your client – and it’s […]
Week of June 3 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week: