Why Understanding Today’s Parents is the Key To Smarter Marketing
Recently, we introduced you to three distinct parenting archetypes – Knowledge Keepers, Trail Seekers, and Confident Captains – each with unique attitudes, values, and decision-making processes. This research provided a fresh lens for brands looking to engage with modern parents in a way that is authentic, relevant, and impactful. But here’s the big takeaway: successful marketing isn’t about choosing one archetype to target – it’s about ensuring your brand speaks to all three without […]