LPR blog post

How to Build Lasting Influencer Relationships – Both Online and IRL

October 22, 2025
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by Kristin Hoberman Influencer relationships are essential for any successful PR strategy. But behind every seamless partnership or viral piece of content is a thoughtfully nurtured connection that often starts online and deepens in real life. Whether you’re emailing or chatting face-to-face at an event, building authentic influencer relationships requires intention, personalization, and follow-through. Here’s my approach to building these relationships!  1. Start with Thoughtful […]

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Why Podcasts Are a Must-Have Media Placement for Thought Leaders

October 15, 2025
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by DeAnna Varilias Brands are increasingly looking to position their founders and executives as industry thought leaders. Strategic thought leadership has become a cornerstone of effective public relations, and while traditional media still plays an important role in today’s digital-first media landscape, podcasts are proving to be a game-changer for elevating brand executives.  The Rise of Podcasts   Podcasting has […]

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Why Understanding Today’s Parents is the Key To Smarter Marketing 

October 7, 2025
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Recently, we introduced you to three distinct parenting archetypes – Knowledge Keepers, Trail Seekers, and Confident Captains – each with unique attitudes, values, and decision-making processes. This research provided a fresh lens for brands looking to engage with modern parents in a way that is authentic, relevant, and impactful.  But here’s the big takeaway: successful marketing isn’t about choosing one archetype to target – it’s about ensuring your brand speaks to all three without […]

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Pitching to Producers: Tips to Get Your Story on Air

August 8, 2025
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by Jess da Cunha Landing a story is one thing, but landing a broadcast segment is a whole new playing field. Many brands dream of being seen on TV, and as publicists, it’s our job to make that dream come true. But how do you get there? The key is understanding how to craft your […]

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Meet the Confident Captains: The Parents Leading with Certainty & Pride

August 5, 2025
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You’ve met the Knowledge Keepers and Trail Seekers, and now it’s time to introduce our final parenting archetype as defined by our research. The Confident Captains (30% of respondents) are parents who take the helm in their children’s lives with unwavering confidence and a deep sense of purpose.  Who Are the Confident Captains?  Confident Captains see […]

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Meet the Trail Seekers: The Parents Redefining Their Own Path 

July 29, 2025
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Following our overview of our first parenting archetype, the Knowledge Keepers, now it’s time to introduce our next group, which made up our largest segment at 38%. The Trail Seekers are parents who are navigating a new approach to raising their children, often without a clear roadmap.  Who Are the Trail Seekers?  Trail Seekers are […]

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Meet the Knowledge Keepers: The Parents Who Lead with Research & Trust 

July 22, 2025
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As LPR President Josslynne Welch mentioned in her last blog post, LPR uncovered three distinct parenting archetypes in our recent research study, each shaping how families make decisions about products, media, and experiences. Today, we’re introducing the first of these key groups: The Knowledge Keepers, which were 33% of our respondents.  Who Are the Knowledge Keepers?  […]

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The Local Advantage: How Community Storytelling Drives Big PR Wins

July 17, 2025
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by Cristina Lenoci The PR landscape is consistently changing and evolving, with PR professionals and publicists chasing the next viral moment, hottest new podcast, or the latest influencer endorsement. While these opportunities are valuable, they often make it easy to overlook one of the most meaningful and effective PR tools: local earned media.   For brands […]

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