Toy Fair New York is one of the rare moments each year when the toy industry truly comes together. Brands, retailers, media, licensors, creators, partners, and peers are all under one roof. And just as importantly, they’re spilling out into hallways, dinners, panels, parties, and conversations that extend beyond the show floor. Start With a […]
At Toy Fair New York, media, influencers, and creators are all walking the same show, at the same time, to tour the same booths. For marketers, that creates both opportunity and complexity. While brands have plenty of other things going on within the booth between sales and partner meetings, from a PR perspective, success hinges on understanding that not […]
Toy Fair New York has always been a critical moment for media engagement in the toy industry, but in today’s media landscape, what coverage looks like and how brands should think about it has evolved significantly. That’s not to say coverage opportunities have disappeared. They’ve shifted. Today, Toy Fair is best understood as a starting point – a place where conversations begin, stories […]
For toy companies of all sizes, Toy Fair New York remains one of the most important moments within the industry. While coverage and impressions are often top of mind, the true PR value of Toy Fair goes far deeper than what appears in a post-show coverage recap deck. From a PR perspective, Toy Fair is […]
by Julia Ledford At LPR, we get to travel the world to support our clients’ incredible campaigns – and if you don’t believe me, check out our “Where in the World is LPR” Instagram stories. This September, timed with the launch of the new Pokémon Trading Card Game: Mega Evolution for our client Pokémon, we had the pleasure of bringing LPR to Hollywood for the Pokémon Trading Card […]
by Kristin Hoberman Influencer relationships are essential for any successful PR strategy. But behind every seamless partnership or viral piece of content is a thoughtfully nurtured connection that often starts online and deepens in real life. Whether you’re emailing or chatting face-to-face at an event, building authentic influencer relationships requires intention, personalization, and follow-through. Here’s my approach to building these relationships! 1. Start with Thoughtful […]
by DeAnna Varilias Brands are increasingly looking to position their founders and executives as industry thought leaders. Strategic thought leadership has become a cornerstone of effective public relations, and while traditional media still plays an important role in today’s digital-first media landscape, podcasts are proving to be a game-changer for elevating brand executives. The Rise of Podcasts Podcasting has […]
Recently, we introduced you to three distinct parenting archetypes – Knowledge Keepers, Trail Seekers, and Confident Captains – each with unique attitudes, values, and decision-making processes. This research provided a fresh lens for brands looking to engage with modern parents in a way that is authentic, relevant, and impactful. But here’s the big takeaway: successful marketing isn’t about choosing one archetype to target – it’s about ensuring your brand speaks to all three without […]
by Jess da Cunha Landing a story is one thing, but landing a broadcast segment is a whole new playing field. Many brands dream of being seen on TV, and as publicists, it’s our job to make that dream come true. But how do you get there? The key is understanding how to craft your […]
You’ve met the Knowledge Keepers and Trail Seekers, and now it’s time to introduce our final parenting archetype as defined by our research. The Confident Captains (30% of respondents) are parents who take the helm in their children’s lives with unwavering confidence and a deep sense of purpose. Who Are the Confident Captains? Confident Captains see […]