The annual Licensing Expo continues to be the premier gathering for the global licensing industry, bringing together more than 5,000 brands and stakeholders spanning entertainment, toys, gaming, fashion, sports, publishing, food and beverage, and beyond. From legacy franchises to breakout digital-first properties, the show floor highlighted one undeniable truth: brand licensing is a powerful tool […]
And a Helpful Guide of Top Consumer, B2B, and Trade PR Agencies in the U.S. Overview: Choosing the right PR agency is less about finding the most well-known name and more about finding the right fit for your business. Whether you add them to your RFP or use them as discussion points, we’ve put together a list of the key questions marketing […]
Toy Fair may last a few days, but the impact of your follow-up determines whether those meetings turn into meaningful coverage, or fade into inbox noise. In previous posts, we talked about using Toy Fair as a relationship-builder with media and influencers. The next step is where strategy truly matters: how you follow up, how quickly you do it, how personalized […]
Toy Fair New York may only last a few days, but the smartest PR strategies treat it as the starting line, not the finish. Beyond new product reveals and packed schedules, the show offers something far more valuable: early signals about where the toy industry, media coverage, and consumer attention are headed next. Trendspotting at Toy […]
Toy Fair New York is one of the rare moments each year when the toy industry truly comes together. Brands, retailers, media, licensors, creators, partners, and peers are all under one roof. And just as importantly, they’re spilling out into hallways, dinners, panels, parties, and conversations that extend beyond the show floor. Start With a […]
At Toy Fair New York, media, influencers, and creators are all walking the same show, at the same time, to tour the same booths. For marketers, that creates both opportunity and complexity. While brands have plenty of other things going on within the booth between sales and partner meetings, from a PR perspective, success hinges on understanding that not […]
Toy Fair New York has always been a critical moment for media engagement in the toy industry, but in today’s media landscape, what coverage looks like and how brands should think about it has evolved significantly. That’s not to say coverage opportunities have disappeared. They’ve shifted. Today, Toy Fair is best understood as a starting point – a place where conversations begin, stories […]
For toy companies of all sizes, Toy Fair New York remains one of the most important moments within the industry. While coverage and impressions are often top of mind, the true PR value of Toy Fair goes far deeper than what appears in a post-show coverage recap deck. From a PR perspective, Toy Fair is […]
by Julia Ledford At LPR, we get to travel the world to support our clients’ incredible campaigns – and if you don’t believe me, check out our “Where in the World is LPR” Instagram stories. This September, timed with the launch of the new Pokémon Trading Card Game: Mega Evolution for our client Pokémon, we had the pleasure of bringing LPR to Hollywood for the Pokémon Trading Card […]
by Kristin Hoberman Influencer relationships are essential for any successful PR strategy. But behind every seamless partnership or viral piece of content is a thoughtfully nurtured connection that often starts online and deepens in real life. Whether you’re emailing or chatting face-to-face at an event, building authentic influencer relationships requires intention, personalization, and follow-through. Here’s my approach to building these relationships! 1. Start with Thoughtful […]