Live from LPR

by Julia Higgins One of the most exciting parts of working in PR? The travel – and the chance to turn big moments into even bigger wins for our clients! This year, we had the opportunity to return to The Pokémon North America International Championships in New Orleans for the second time, and we couldn’t […]

As LPR President Josslynne Welch mentioned in her last blog post, LPR uncovered three distinct parenting archetypes in our recent research study, each shaping how families make decisions about products, media, and experiences. Today, we’re introducing the first of these key groups: The Knowledge Keepers, which were 33% of our respondents.  Who Are the Knowledge Keepers?  […]

by Cristina Lenoci The PR landscape is consistently changing and evolving, with PR professionals and publicists chasing the next viral moment, hottest new podcast, or the latest influencer endorsement. While these opportunities are valuable, they often make it easy to overlook one of the most meaningful and effective PR tools: local earned media.   For brands […]

by Josslynne Welch At LPR, we’ve long known that parents don’t fit into a one-size-fits-all model. That’s why we embarked on a deep-dive attitudinal research study to better understand how today’s parents approach decision-making, what influences their choices, and how brands can truly connect with them. The study was sent to parents of children between […]

by Marissa Lambert We may be in the thick of summer fun, but Back-to-School season is right around the corner. And as a PR pro, outreach efforts kick off much earlier than you’d think… Back-to-school coverage starts as early as late June for long-lead publications and ramps up through mid-August for digital and local broadcast. […]

by Kaylie Easton This May, the licensing community will gather in Las Vegas for the annual Licensing Expo – the premiere event for the global licensing industry. Thousands of powerhouse brands will be under one roof to showcase high-profile properties and lay the foundation for creative partnerships that bring them to consumer audiences across categories […]

A team effort, but Beth Kimmerling put the words on the page As a kid, April Fools’ Day was like the Super Bowl for silly jokes and giggle-inducing pranks. (And as a parent – this is your time to shine!) A spoon frozen into your cereal? Best way to start the day. Mom’s homemade brownies […]

by Jess da Cunha In the ever-evolving world of PR, working with influencers has become one of the most impactful strategies for building brand awareness, fostering engagement, and driving conversions. But to successfully work with influencers, it’s important you understand how to build mutually beneficial partnerships, ensure alignment with brand values, and measure results effectively. […]

by Cristina Lenoci They say it’s all about getting your foot in the door, and in the world of PR, that foot in the door is getting the media to read your pitches. A strong, engaging subject line is make or break when it comes to getting the media you are pitching to open your […]

by Tara Wood I have planned many client events during my 13 years at LPR and over the years I have created a basic template for how to plan an event both big and small. From the kick-off process to the must-haves and execution, there is a similar process to help guide planning for every […]