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What’s top of mind and on our radar? Our team shares the inside scoop.

Meet the Trail Seekers: The Parents Redefining Their Own Path 

Following our overview of our first parenting archetype, the Knowledge Keepers, now it’s time to introduce our next group, which made up our largest segment at 38%. The Trail Seekers are parents who are navigating a new approach to raising their children, often without a clear roadmap.  Who Are the Trail Seekers?  Trail Seekers are […]

Meet the Knowledge Keepers: The Parents Who Lead with Research & Trust 

As LPR President Josslynne Welch mentioned in her last blog post, LPR uncovered three distinct parenting archetypes in our recent research study, each shaping how families make decisions about products, media, and experiences. Today, we’re introducing the first of these key groups: The Knowledge Keepers, which were 33% of our respondents.  Who Are the Knowledge Keepers?  […]

The Local Advantage: How Community Storytelling Drives Big PR Wins

by Cristina Lenoci The PR landscape is consistently changing and evolving, with PR professionals and publicists chasing the next viral moment, hottest new podcast, or the latest influencer endorsement. While these opportunities are valuable, they often make it easy to overlook one of the most meaningful and effective PR tools: local earned media.   For brands […]

Unlocking the Modern Family Mindset: Exclusive Research & Actionable Insights

by Josslynne Welch At LPR, we’ve long known that parents don’t fit into a one-size-fits-all model. That’s why we embarked on a deep-dive attitudinal research study to better understand how today’s parents approach decision-making, what influences their choices, and how brands can truly connect with them. The study was sent to parents of children between […]

Class Is In Session: Pitching Back-to-School Season

by Marissa Lambert We may be in the thick of summer fun, but Back-to-School season is right around the corner. And as a PR pro, outreach efforts kick off much earlier than you’d think… Back-to-school coverage starts as early as late June for long-lead publications and ramps up through mid-August for digital and local broadcast. […]

PR Strategies to Stand Out at Licensing Expo 

by Kaylie Easton This May, the licensing community will gather in Las Vegas for the annual Licensing Expo – the premiere event for the global licensing industry. Thousands of powerhouse brands will be under one roof to showcase high-profile properties and lay the foundation for creative partnerships that bring them to consumer audiences across categories […]

April Fool’s Appreciation Post

A team effort, but Beth Kimmerling put the words on the page As a kid, April Fools’ Day was like the Super Bowl for silly jokes and giggle-inducing pranks. (And as a parent – this is your time to shine!) A spoon frozen into your cereal? Best way to start the day. Mom’s homemade brownies […]

Transforming Influencer Relations into Lasting Relationships

by Jess da Cunha In the ever-evolving world of PR, working with influencers has become one of the most impactful strategies for building brand awareness, fostering engagement, and driving conversions. But to successfully work with influencers, it’s important you understand how to build mutually beneficial partnerships, ensure alignment with brand values, and measure results effectively. […]