2024’s Standout PR Campaigns
by Marisa Papa
2024 proved to be a standout year for innovative and impactful PR and media campaigns. No matter what brands you loyally follow, campaigns across the board embraced creativity, cultural relevance, and purpose-driven storytelling to connect with their audiences, both old and new, in memorable ways.
From bold social media activations, innovative and funny mailers, heartfelt initiatives, and blow out events for consumers and creators, this year showcased the power of PR, and what it means to foster meaningful engagement.
Whether you’re looking for inspiration or a glimpse into the trends driving the PR and media industry forward, these campaigns left followers and shoppers yearning for more from their favorite brands.
- Beis Car Wash – This activation transformed a blank retail space on the popular Melrose Avenue in West Hollywood into a car wash-themed experience dedicated to cleaning and rejuvenating customers’ luggage. Beis took their social feedback to heart, with many consumers complaining about their neutral-colored pieces getting dirty throughout their travels, and offered complimentary cleaning services. Beyond just cleaning attendees’ luggage, the event offered engaging photo opportunities, a chance to buy new pieces,
a coffee station, and even complimentary Beis
luggage-shaped car fresheners.
- Michael Cera x CeraVe – Just in time for their inaugural Super Bowl campaign featuring actor Michael Cera, the campaign, Michael CeraVe, humorously addressed, and debunked, online speculations that Cera was behind the brand’s creation. Creators across social media platforms received innovative mailers that included Cera’s face on clothing, product packaging, and the box itself.
This clever campaign even earned a nomination for
Outstanding Commercial at the 2024 Emmy Awards!
- Dove’s Real Beauty Pledge – 2024 marked the 20th anniversary of Dove’s Campaign for Real Beauty, renewing its commitment to authentic representation and inclusivity. With AI at the forefront of many brand activations and conversations, Dove pledged to never use AI-generated content to depict real women in its advertising, underscoring the brand’s dedication to portraying women as they are. A leader in authentic representation in media, Dove continues to challenge
harmful beauty stereotypes, advocating for
a world where beauty is a source of confidence.
2024’s campaigns reintroduced us to the incredible power of storytelling and the ever-evolving ways that brands are connecting with their audiences. From playful collaborations to purposeful initiatives, Beis, CeraVe, and Dove, among hundreds of other brands, not only captured attention, but left a lasting impact. What will 2025 have in store?