The Power of Preview Nights: Creating VIP Experiences for Media and Influencers
by Julia Ledford
At LPR, we get to travel the world to support our clients’ incredible campaigns – and if you don’t believe me, check out our “Where in the World is LPR” Instagram stories.
This September, timed with the launch of the new Pokémon Trading Card Game: Mega Evolution for our client Pokémon, we had the pleasure of bringing LPR to Hollywood for the Pokémon Trading Card Game: Mega Evolution Discovery pop-up event in Downtown LA. As part of the weekend-long festivities, we helped host an exclusive preview night, giving media and influencers a first look at the event and products before the official opening.
The night was packed with fun photo ops, immersive experiences, and themed snacks and content stations. But beyond the Instagrammable moments, preview nights are all about connecting, exciting, and delighting your guests before the main event.
But there’s a strong PR strategy behind all that fun. Here’s why preview nights matter:
- Face-to-Face Time with Media and Influencers
Even in our digital age, personal connections are everything. Preview nights offer an intimate setting where journalists and influencers can meet the team behind the brand, ask questions, and get insights that go way beyond a press release or pitch.
- Exclusive Access = Excitement
Everyone loves to be “in the know.” Giving media early access creates a sense of exclusivity. It’s memorable, fun, and it often leads to more genuine and enthusiastic coverage. Early coverage and social posts generate excitement, anticipation, and set the stage for a successful opening weekend.
- Content Creation Made Easy
Media and influencers are always hunting for unique, visually compelling content. A preview night is the perfect opportunity for filming, photographing, and sharing their experience! When media get first dibs, they’re eager to share the love with their audiences.
Preview nights aren’t just a sneak peek, but a strategic tool for strengthening relationships, amplifying messaging, and creating unforgettable moments for those who shape the narrative.