Top Toys for Kids

Secret Reveal Wooden Mansion Dollhouse 

Retail Availability: Available at Costco, Target

MSRP: $299.99

Product Description: Open up a world of imagination in the KidKraft Secret Reveal Wooden Mansion. The realistic-looking door handle allows the sides to majestically swing out and expand the play area. The entire five-foot dollhouse is on wheels so you can move it to any room of the home. Best yet—store all the furniture inside, close and secure with the magnetic latch to make it clean and compact. This space-saving dollhouse includes a ton of furniture and accessories—47 to be exact! There are 10 rooms to decorate, including a top-level outdoor space with grill, pool and lights & sounds waterfall! Other notable features include a gliding elevator, crackling fireplace, and built-in cabinets that really open for hidden storage. Kids will love role playing with their dolls throughout this three-story dollhouse. Crafted of wood, it’s made to last through many memories.

Age range: 3+ 

“Pokémon Concierge” Psyduck Posable Plush

Retail Availability: Available now exclusively at Pokémon Center in the U.S., Canada, Australia, New Zealand and the U.K., the premier online destination for official, high-quality Pokémon merchandise.

MSRP: $44.99 

Product Description: As Trainers begin to watch season two of “Pokémon Concierge” on Netflix, the adorable plush version of Psyduck will serve as the perfect watch partner. Inspired by the hit series, the perpetually confused Psyduck brings all the cuteness to any Pokémon watch party. Featuring snuggly fabric and adorable features, this plush is a must-have for the holiday season and beyond.

Age Range: All ages

Harry Potter™ Advent Calendar with Mini Figurines 

Retail Availability: schleich-s.com  & Amazon

MSRP: $69.99   

Product Description: Behind each of the 24 doors, you’ll find a detailed mini version of your favorite characters and creatures from the Harry Potter™ world. The enchanting scenery of the Advent calendar allows you to immediately immerse yourself in the magical environment of Hogwarts. Enjoy each day of the Advent season with these collectible mini Harry Potter™ figures, which heighten the excitement for Christmas. A must-have for every Harry Potter™ fan!

Age Range: 6+

Original Squishmallows™ Boyle the Bat Bracelet Kit 

Retail Availability: Available at Target

MSRP: $6.99

Product Description: Make custom bracelets that are beyond boo-tiful with the Original Squishmallows™ Boyle the Bat Bracelet Kit! Packed with plenty of beads in Boyle’s favorite colors and 5 bundles of cording, you can create 3 custom bracelets to stack or trade. String up fun patterns with pearls, pink glitter stars, and colorful round beads, then add the metallic alphabet beads that spell HAPPY DAY for a dash of playfulness — don’t forget to incorporate the Boyle charm to show off your ’Mallow pride! Ideal for beginners and pros alike, this kit comes with a fun project guide that’ll ensure your designs are a hit whether you are traveling with friends, braving a haunted house, or on a solo adventure! And with a bonus Boyle keychain to accessorize anything from backpacks to purses and gym bags, you can Squad Up wherever you go! This set is perfect for any Squishmallows fans age 6 and up.

Age Range: 6+ 

Electronic Spirograph Machine

Retail Availability: Available at Amazon 

MSRP: $34.99 

Product Description: Create intricate designs with ease using the new Spirograph Machine! This innovative device allows users to program and generate millions of unique patterns in just minutes. Designed for effortless use, it ensures consistent and precise results every time. The set includes five markers, a paper template, and 60 sheets of multicolored paper, providing endless creative possibilities. Perfect for artists of all skill levels, the Spirograph Drawing Machine brings creativity to life with stunning, detailed designs.

Age range: 8+

Mega Poké Plush

Retail Availability: Available now exclusively at Pokémon Center in the  U.S., Canada, Australia, New Zealand and the U.K., the premier online destination for official, high-quality Pokémon merchandise.

MSRP: $44.99–$49.99 

Product Description: As Trainers gear up for the upcoming launch of the highly anticipated Pokémon Legends: Z-A video game, which will feature Mega-Evolved Pokémon, Pokémon Center is releasing brand-new Mega Poké Plush depicting fan-favorite Mega-Evolved Pokémon, perfect for young Trainers, casual fans and collectors alike. Fans will love snuggling up with their favorite Mega-Evolved Pokémon, made with ultra-soft and cuddly materials, all summer long.

Age Range: All Ages

Bluey Creative Caddy 

Retail Availability: Available at Target

MSRP: $22.99

Product Description: Get ready for a fun-filled adventure with your favorite Heeler family — the Bluey Creative Caddy is the ultimate take-anywhere activity kit any Bluey fan will love! Tucked inside the adorable shaped case are tons of tools for open-ended fun, including crayons, a Bluey coloring book, scratch art sheets with a wooden stylus, and loads of stickers to mix, match, and decorate. Designed to spark imagination and keep little paws busy, this kit is perfect for travel, playdates, or quiet time at home. Whether it’s a surprise treat or a thoughtful gift, this caddy brings the world of Bluey to life, wherever playtime happens. Perfect for ages 3 and up!

Age Range: 3+

 Play-Doh Retro Mix & Play

Retail Availability: Available at Amazon

MSRP: $19.99

Product Description: Discover the magical world of Play-Doh Kawaii Mix & Play Scented Compounds! This ready-to-use sensory set features 4 exciting compounds in 6 delightful scents and colors, plus a rainbow of mix-ins. Feel the fun of mint chocolate chip-scented Cloud that’s as fluffy as the real thing, swirl velvety smooth blue raspberry Butter, and pull strawberry and grape-scented Super Stretch to incredible lengths. Switch things up with cotton candy or vanilla-scented Foam, a compound that creates a unique crackling sound with every squish, squeeze, and pull. Customize your experience with a sprinkle of crunchy holographic glitter, soft foam balls, or polymer clay hearts and stars — add the rubber charm for a sensory scavenger hunt! The resealable cans keep everything fresh and ready to enjoy anytime, anywhere. Crafted with the Play-Doh quality you know and trust, this mix-and-play compound set lets kids (and adults!) enjoy a sensory escape. Perfect for anyone age 4 and up.

Age Range: 4+

Bluey Scented Slime 5-Piece Collector’s Edition

Retail Availability: Available at Walmart Fall 2025

MSRP: $14.99

Product Description: Dive into squishy fun with the Bluey Scented Slime 5-Piece Collector’s Edition! This set includes five pre-made, delightfully scented, fluffy cloud slimes featuring your favorite Bluey characters – Bluey, Bingo, Coco, Chloe & Mackenzie. Perfect for instant sensory play, stress relief, and developing fine motor skills. Once play time is over, store the slime in the collectible character jars and place them on display in the collector’s box. Great for on-the-go fun, sharing, or Bluey party favors! Collect all five! Ages 3+.

Age Range: 3+

John Deere 12-inch Lights & Sounds Tractor

Retailer Availability: Available October 2025 at Target, Dollar General, and Tractor Supply Company

MSRP: $19.99

Product Description: Help your favorite little farmer get the job done with this John Deere tractor. Measuring 12 inches long, they’ll have fun imagining themselves rolling through the fields as they push the tractor around the house or through the dunes of the sandbox. Lights and sounds on the tractor bring realistic action to kids’ farming adventures. This officially licensed John Deere toy makes a great gift for girls and boys ages three and up.

Age Range: 3+

Emotion Blocks

Retail Availability: Available at solobotoys

MSRP: $18.99 – $39.99

Product Description: Emotion Blocks bring emotion learning to life with 3D-printed blocks that are easy to grasp, stack, and explore while providing a sensory-based tactile experience.

Age Range: 3+

GenMe Get Ready With Me Beauty Studio

Retail Availability: Target

MSRP: $24.99

Product Description: Slay your beauty routine with the GenMe Get Ready With Me Beauty Studio — your all-in-one glam station for the ultimate GRWM experience. Packed inside a cute storage case, you’ll find a vibrant collection of makeup and all the application tools you need for the ultimate glow-up. Throw on the puffy pink headband to keep your hair in check while you use 5 different brushes to create selfie-ready looks. Experiment with six colorful eyeshadows, shimmery blush, and lip gloss that can be stored and swapped out inside the interchangeable compact. Top off your look with funky nail polishes for the perfect finishing touch! All the makeup is free from parabens, palm oil, and phthalates, and it’s never tested on animals, so you can enjoy all the glam and none of the worry! Whether you’re recreating your fave beauty influencer’s look, making your own tutorials, or getting glammed up for a night out, this kit has you covered. Recommended for trendsetters age 6 and up.

Age Range: 8+

Just My Style Lip Gloss Charms

Retail Availability: Available at Walmart

MSRP: $14.97

Product Description: Mix it, swirl it, charm it — the Just My Style Make Your Own Lip Gloss Kit is the ultimate DIY set that lets you create 4 cupcake-scented lip glosses with fun charms and confetti. Just use the handy funnel to fille ach tube with the irresistible base, stir in fun confetti shapes like hearts, butterflies, and stars, and top it off with an adorable charm! Pop one in your bag, clip one to your backpack, or trade charms with your BFF — every swipe is a swirl of cupcake-scented fun you made yourself! The best part? Each clean beauty lip gloss is safe, gentle and never tested on animals — they’re free from parabens, phthalates, harsh chemicals, and palm oil. Get ready to gloss your way! Perfect for lip gloss lovers age 6 and up.

Age Range: 6+

Emotion Friends

Retail Availability: Available at solobotoys

MSRP: $22.99 – $44.99

Product Description: These colorful, 3D-printed figures give emotions a physical form, making it easier for children to recognize and express how they feel.

Age Range: 3+

PlayTab Essentials

Retail Availability: Available on Amazon  

MSRP:  $45.95

Product Description: A perfect introduction to PlayTab! It comes preloaded with six tiles, including a door that reveals a mirror, gears that spin together, and switches that click beautifully. All of the tiles connect to the board magnetically in any configuration, and they can all be switched out for any other PlayTab tiles. The classic activity board becomes more versatile and more open-ended!  

Age Range: 12M+

Prism Beauty Purse Makeup Set

Retail Availability: Walmart

MSRP: $6.97

Product Description: Get ready to sparkle wherever you go with the Prism Makeup Set, Girls, Child, Ages 6+! This one-of-a-kind kit is your one-stop glam bag, packed with everything you need for an instant makeover, whether you’re heading to a sleepover party or bringing a pop of fun on the run. Unzip the cute purple pouch to find a rosy pink blush with a soft blush brush, a berry-scented lip gloss, 2 peel-to-remove nail polishes, and 15 comfy, “ouchless” hair ties that keep every style in place without snags or pulls. Plus, the colorful chain clip transforms your pouch into a purse — just clip, zip, and you’re out the door! Every product in this makeup set is made with clean beauty ingredients, free from parabens, phthalates, and harsh chemicals, so you can shine bright and feel good doing it. It’s all the glam you need, all in one bag! Ideal for ages 6 and older.

Age Range: 6+

Lakeside Truck and Trailer

Retail Availability: schleich-s.com, Amazon, & Walmart 

MSRP: $99.99

Product Description: The great Lakeside Truck with its large trailer is back on the road. Hannah and Mr. Kramer can’t wait: They are heading to a Western adventure with the Quarter Horse Stallion and the Paint Horse Gelding. In the morning, they loaded the great Dually Truck with its wide twin tires with saddles, bridle, curry comb, grooming brush, bucket and water hose so that they could clean their two horses before the event. They packed the cowboy hats for themselves. They will take a break along the way. How practical that the roof of the trailer can also be used as a shelter. Hannah has also packed a few barrels with bars. She has scheduled a training session before the Western adventure. The labrador retriever is also on board. There is plenty of space for them in the trailer. It can transport up to five horses! Yee-haw – Western adventures here we come!

Age Range: 5+       

Pop Up Bluey

Retail Availability: Available Now at Walmart

MSRP: $17.99  

Product Description: Let’s do this! Join everyone’s favorite heeler pup in this exciting version of TOMY’s classic Pop Up Pirate game: Pop Up Bluey! With simple gameplay, there’ll be plenty of fun for everyone on family game nights, and it makes the perfect game for kids to learn as a play date activity. Each player takes turns sliding their crocodile sticks into the barrel. If nothing happens, you’re safe, but choose the wrong slot and …POP! Bluey bounces out of her barrel and that player is out. Nobody knows which slot will make her pop up next – it’s different every time! Reset the barrel and keep on playing until there’s only one person left: the winner! Pop Up Bluey is a kid’s action game that’s easy to set up, easy to learn, and full of fun suspense, keeping kids guessing until the inevitable POP. This new twist on Pop Up board games Includes 1 Bluey figure,1 barrel, and 24 crocodile sticks. TOMY’s Pop-Up family of children’s games are suitable for 2-4 players and are perfect for kids ages 4 years and up.

Age Range: 4+       

STMT Jewelry Spinner  

Retail Availability: Available at Target

MSRP: $22.99

Product Description: Get ready to bead your heart out with the STMT D.I.Y. Jewelry Spinner! This isn’t just any bead kit — it’s a bracelet-making party waiting to happen. Complete with over 1,000 beads and 30 feet of cording, you can create stacks and stacks of over 40 bracelets. The reusable revolving case makes beading a breeze — whether you’re crafting solo or with friends, it’s easy to grab your favorite beads without the mess (or the stress!) of loose bags. Personalize your pieces with letter beads, silver and gold flowers, pearls, and a full rainbow of translucent and opaque designs — plus, the bonus sticker sheets let you decorate the case or any of your fave accessories. When you’re done, snap the case shut for quick, easy storage and on-the-go fun! Get ready to spin, stack, and shine — this kit is perfect for any bracelet lover age 8 and older.

Age Range: 8+ 

My Plush Hess Truck: 2025 Farm Tractor

Retail Availability: Available now exclusively at HessToyTruck.com 

MSRP: $39.99

Product Description: My Plush Hess Truck: 2025 Farm Tractor has arrived – bringing barnyard fun, endless snuggles, and joyful play to little hands everywhere! As the first-ever farm truck in the Hess Toy Truck fleet, this cuddly companion is part of the multi award-winning Hess Plush series, designed to introduce the smallest ‘sprouts’ to the magic of Hess. Crafted for comfort and play, the plush tractor’s soft, huggable bright orange fabric is stuffed with pillowy softness, making it perfect for daytime adventures and nighttime cuddles. With welcoming eyes, a friendly smile, and easy-to-use interactive features, the 2025 Farm Tractor isn’t just a favorite toy—it’s a lovable best friend for newborns and toddlers alike. The My Plush Hess Truck – 2025 Farm Tractor is packed with sensory-rich interactive features that encourage learning and play: Squeeze-activated LED lights that flash merrily, Three cheerful farm-themed sing-along songs: ‘Old MacDonald’, ‘The Farmer in the Dell’, and an exclusive Hess original, ‘I’m Your Tractor’!, and Easy-to-grasp exhaust stack and front wheels—perfect for little hands to hold and carry. For parents’ peace of mind, the tractor also features Silent Mode for lights-only activation and Nightlight Mode with a soft glow and 15-minute auto shutoff, offering comfort at bedtime. Like all Hess Plush vehicles, the 2025 Farm Tractor is built to the highest safety standards, ensuring durability and softness while being completely safe for even the youngest fans – including newborns.

Age Range: All ages

Marshmallow Madness

Retail Availability: Walmart.com

MSRP: $23.97

Product Description: Take on the tiny hand eating challenge with Marshmallow Madness! Grab a bag of marshmallows and your favorite people and get wild! Start the timer and race to see how many marshmallows you can grab with the itty-bitty hands and get into your mouth! In this race to stuff your face, the player who can eat the most marshmallows in 60 seconds are the winner! This game is family fun for ages 8 and up, 2 or more players. Includes all the pieces to assemble your tiny hand figure, including a silly illustrated face plate to pose behind while you race, a sand timer, and instructions.   

Age Range: 8+

Battle Cave Arena

Retail Availability: Amazon.com & schleich-s.com 

MSRP: $59.99

Product Description: Things are heating up in the arena! The BattleCaves are facing off and waiting for their turn. This is where the Creatures of ELDRADOR® defend their precious World Crystals. The dangerous Fire Bull is ready for the attack. He opens his mouth and shows his fangs. At this, he shakes his mighty head. Will the Shadow hound enter the battle and venture into the Lava BattleCave? The ELDRADOR® CREATURES BattleCaves will transform every children’s room into an action zone! Who will join the breathtaking battle? All BattleCaves can be combined. Scary tunnels, and tricky traps await the attackers. In the big arena they can then meet for the final duel. What a fight!

Age Range: 7+      

STMT Jewelry Spinner  

Retail Availability: Available at Target Fall 2025

MSRP: $19.99 – $24.99

Product Description: Get ready to bead your heart out with the STMT D.I.Y. Jewelry Spinner! This isn’t just any bead kit — it’s a bracelet-making party waiting to happen. Complete with over 1,000 beads and 30 feet of cording, you can create stacks and stacks of over 40 bracelets. The reusable revolving case makes beading a breeze — whether you’re crafting solo or with friends, it’s easy to grab your favorite beads without the mess (or the stress!) of loose bags. Personalize your pieces with letter beads, silver and gold flowers, pearls, and a full rainbow of translucent and opaque designs — plus, the bonus sticker sheets let you decorate the case or any of your fave accessories. When you’re done, snap the case shut for quick, easy storage and on-the-go fun! Get ready to spin, stack, and shine — this kit is perfect for any bracelet lover age 8 and older.

Age Range: 8+ 

Pillow People PJ Sandman  

Retail Availability: Walrus Exclusives available at Amazon, Walmart.com, Target.com

MSRP: $44.95

Product Description: PJ Sandman is very, very tired.  He never gets enough sleep. He is so busy sprinkling sand into everyone’s eyes to make them sleep that he doesn’t get home until way after midnight. At dawn, he finally puts his weary head on his pillow, but as soon as the sun comes up, the Pillow People wake up and start to play, sing, and make a lot of noise so poor PJ Sandman gets no rest at all. In the middle of the afternoon, he sprinkles sand in the eyes of the Pillow People and everyone takes a nap…even PJ Sandman.  

Age Range: 12M+

GenMe Build Your Own Charm Necklace Set Jewelry Kits

Retail Availability: Available at Target & Indigo

MSRP: $14.99

Product Description: Unleash your inner Y2K style with the GenMe Create Your Own Charm Accessories Kit! This one-of-a-kind set comes packed with over 200 beads, 20+ interchangeable charms, tons of stretchy cording, and two ultra-chic gold chains. Make a trendy paperclip charm necklace and bracelet with interchangeable charms you can swap out when you need a style refresh — or design bracelet stacks and a keychain with tons of trendy beads! From roses, bows, and heart beads to adorable clay beads and assorted retro charms, the jewelry combinations are endless — create and clip charms to everything! Plus, with the included project guide, beginners and experts alike can design dreamy jewelry with ease — no experience required! Whether you are creating pieces for your own collection or making something for your besties, this set promises stylish fun! Recommended for accessory lovers age 6 and up.

Age Range: 6+

 Open Stable “Little Horseshoe”

Retail Availability: Amazon.com &  schleich-s.com 

MSRP: $69.99

Product Description: Sarah enjoys her time in Lakeside’s Open Stable “Little Horseshoe”. The horses are particularly happy here because they are outside so much. When Sarah opens the gate to the paddock, the friendly Haflinger mare comes straight towards her. Sarah gives her a carrot and then puts the saddle on her. She would love to go for a ride today, but the foal is still a bit too young. Later Sarah will put the lead rope on her and get her used to it gradually. Just make sure the gate is locked! Otherwise the little one might bolt if it is startled.

Age Range: 4+

Club Mocchi – Mocchi- Kirby Warpstar Mega Plush

Retail Availability:  TOMY.com

MSRP: $38.99

Product Description: Warpstar Kirby is ready to take flight! Take this Kirby plush from Club Mocchi- Mocchi- on your own adventures through Dreamland! This mega-sized 15-inch Kirby-inspired plush is an adorable gift for video game enthusiasts and collectors. Designed in Japan, Club Mocchi- Mocchi- features soft and huggable plush toys, and each one is the perfect pop culture companion for adventures across the Forgotten Land! Unlike other ordinary toys and stuffed animals, these high-quality collectible plush pillows are super soft and have a unique squishy texture for the ultimate nap pillow or cute stuffed animal. The Kirby collection features fan-favorite characters from iconic video games across decades of franchise. Whether looking for fun kids’ room decor, treating your favorite gamer, or yourself; there’s a Mocchi- Mocchi- sure to please everyone. Collect each character and explore Club Mocchi- Mocchi- for more collectible big plushies! These officially licensed plush toys are great for valentines day gifts for kids and collectors and are suitable for ages 3 and up.

Age Range: 3+

Lakeview Villa Wooden Dollhouse & Greenhouse

Retail Availability: Walmart.com, Costco.com

MSRP: $189.99

Product Description: Luxury living for dolls is the theme of the gorgeous KidKraft Lakeview Villa Dollhouse. Made of wood and with hand-drawn custom graphics that depict a modern cabin estate aesthetic, this three-story dollhouse offers tons of surprises and hands-on play. Standing almost five feet tall, the dollhouse has all the desired rooms of play, such a kitchen, bathroom, bedroom and office plus unexpected spaces like the garage, patio and balcony. The master bedroom sitting room features an interactive fireplace and tv, both with realistic lights and sounds. Kids will love the secret reveal pool that folds down into the outdoor patio area. There’s a staircase and working elevator, offering two ways for dolls to journey around this expansive house. Store a car or bicycle for dolls in the attached garage that has a realistic sliding door. And check out the bonus detached greenhouse with open and close doors and see-through, stained glass-look windows. We’ve even included plants and gardening accessories to fill the shelves. There’s no shortage of imaginative play in the Lakeview Villa Wooden Dollhouse and Greenhouse from KidKraft.

Age Range: 3+

Hess Toy Truck 2025 Stock Car Racers

Retail Availability: Available now exclusively at HessToyTruck.com 

MSRP: $49.99

Product Description: The 2025 Hess Stock Car Racers deliver double the action — a modernized 2-in-1 race car duo, loaded with 67 dazzling animated LED lights, roaring sound effects, and a speedy pull-back motor. A holiday tradition for generations, Hess Toy Trucks are among the most beloved and collectible toys of the season. With free shipping and Energizer® batteries included, it’s the ultimate holiday toy truck gift. Sleekly styled in classic Hess green and white, with sparkling chrome trim, dark tinted windows and contrasting spoilers, this year’s toy set combines collectible display-worthy detail with endless edge-of-your-seat play value. Together, these two Stock Cars offer thrilling hands-on toy play for kids and a must-have centerpiece for collectors, continuing the legacy of the iconic Hess Toy Truck. And with a nostalgic nod, the 2025 edition includes a beautiful custom-illustrated holiday-themed box.

Age Range: 4+

Building Bricks Play N Glow Light-Up Activity Table 

Retail Availability: Costco.com

MSRP: $169.99

Product Description: Build, display, store and now light up your favorite brick creations with the KidKraft Building Bricks Play N Glow Activity Table. Translucent bricks shine when placed on the light-up insert tray in the middle of the table. A total of 210 bricks are included so play can start right away. It’s compatible with all major building bricks brands as well, so you can mix and match. The two sides pull apart with ease, thanks to the notched handles. This gives two separate spaces for kids to create on their own, without getting in each other’s way. Store bricks or unfinished creations in the included bins for next time. Close up and the area is clutter-free, creating a nice furniture piece that would fit in a playroom, living room or bedroom with ease. Made of wood materials so it’s long-lasting too!

Age Range: 3+

Click & Play Fully Assembled Pop-Up Wooden Dollhouse

Retail Availability: Kidkraft.com, Wayfair.com

MSRP: $179.99

Product Description: Elevate the fun faster with the KidKraft Click & Play Dollhouse. This wooden dollhouse is ready for play—right out of the box. No assembly or tools required. Simply lift up on the slots in the rooftop (or skylights, if you prefer) and pull to watch the dollhouse pop up from a one-story to a three-story house. Kids can then decorate with the 50 pieces, including furniture and bathroom and kitchen accessories. The rooftop patio is going to be a favorite place for dolls to hang out, thanks to the unique wooden pergola design, hanging swing and grill. With one-of-a-kind graphics that evoke a calming seaside retreat, this house will inspire tons of storytelling role play with dolls. When it’s time to clean up, simply remove all the furniture and glide the house back down to a single-story structure, if you want. Then, it’s easier to store the house in a closet or on a shelf. Made of wood, the KidKraft Click & Play Dollhouse eliminates the hours a parent spends assembling and adds to the time a child is playing.

Age Range: 3+