LPR Interns Know What’s Trending

December 12, 2024
Posted in

by Deirdre Ryan

and Gina-Marie Zoccoli

In the fast-paced PR world, staying on top of pop culture and industry news is a must! That’s why we, Deirdre and Gina-Marie, the LPR Fall 2024 interns, are thrilled to share our Weekly Trends Report. We’re here to keep everyone in the loop on all the latest buzz—from celebrity collabs and exciting product launches to influencer drama and cancellations.

The Weekly Trends Report is our secret weapon for staying sharp in an ever-changing landscape. In a field where timing and relevance are everything, having a dedicated report ensures we’re always aware of what’s happening around us. We hear it’s one of the most anticipated emails of the week, and it always creates some fun chatter across the agency.

To create our Weekly Trends Report, we begin by researching the latest headlines and trending stories across various platforms. We focus on popular hashtags, major online conversations, and significant news in the PR and entertainment world.

 We also monitor influencer culture, including any drama or noteworthy PR packages. We compile these insights each week by searching the internet, monitoring social media, and following relevant industry sources. Once we gather the key trends, we organize the information into a concise and easy-to-read format.

At the end of each week, we send the completed report to the entire LPR team via email. Here’s a sample report we recently circulated:

Weekly Trends 12/05/24

Trending Headlines:

  • Elton John reveals he has lost his vision due to an eye infection: Elton John shared with a London theater audience that he has lost his sight. He explained that an eye infection had left him unable to see out of his right eye, and his left eye was also weak, preventing him from reading or watching performances. At the launch of the musical The Devil Wears Prada, which he composed the score for, he could not see the show but still enjoyed listening to it. Read more about it here.
  • Sabrina Carpenter and Barry Keoghan Have ‘Decided to Take a Break’ from Year-Long Relationship: Sabrina Carpenter and Barry Keoghan have called it quits on their romantic relationship after a year of dating. A source confirmed that the couple, who had been navigating their busy careers, decided to take a break. Rumors began in December 2023 after being spotted together in Los Angeles, and their relationship developed following their meeting at Paris Fashion Week in September. Despite their breakup, they continued to express admiration for each other, with Keoghan describing Carpenter as one of the hardest-working people he knows.  Read more about it here.
  • Australia is banning social media for people under 16. Could this work elsewhere — or even there? The law will make platforms including TikTok, Facebook, Snapchat, Reddit, X and Instagram liable for fines of up to 50 million Australian dollars ($33 million) for systemic failures to prevent children younger than 16 from holding accounts. This law won’t go into effect until next year but how will it be regulated? Will this start becoming a trend in other countries? Read more about it here.
  • Spotify Wrapped 2024 stats revealed: Top artists, songs, albums: The annual Spotify Wrapped came out on December 4th. Social media users are sharing their favorite music of the year all over stories. Taylor Swift, Drake, and Zach Bryan were the most listened-to artists this year. The top 3 songs were “Espresso” by Sabrina Carpender, “Not Like Us” by Kendrick Lamar, and “A Bar Song (Tipsy)” by Shaboozey. Read more about it here.
  • Sofia Richie teams with Amazon on kids’ clothing line inspired by daughter Eloise: The Amazon Essentials x Sofia Richie Grainge collection dropped Tuesday, featuring 35 styles “inspired by the joy (and realness) of parenthood,” per Amazon. And while the pieces are also in line with Richie’s signature understated-yet-luxe aesthetic, most ring in at well under $30. Read more about it here.

Trending Hashtags:

  • Kendrick Lamar and SZA: Social media users are buzzing after the two hit musical artists announced a combined stadium tour set for 2025. Tickets will go on sale this week.
  • #NationalCookieDay is trending as people celebrate the sweet holiday on December 4th by sharing the best free cookie deals.

Notable Negatives:

Eye Catching Mailers:

  • Poppi: The brand sent ambassadors a holiday-themed package with their new Christmas themes flavor. Included in the package were Poppi Cranberry fizz sodas, pajamas, and stickers.
  • Hallmark: The brand sent out a holiday-themed hosting kit package showcasing many of the brands that are sold in their store.