At Litzky PR, our work goes beyond execution – we study how families discover, engage with, and build trust in the brands that shape childhood. Read on for industry insights, campaign learnings, and practical perspectives for brands navigating an evolving media and discovery landscape – plus the occasional pop-culture take and a behind-the-scenes peek at LPR life.
by Polly Hersey As publicists our job is to create awareness for our clients and their products and initiatives. Fortunately – this news is often uplifting. We can spread the news about a charitable contribution made by an organization, a new toy or game meant to spread joy, or an executive with an interesting life […]
Week of September 2 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
by Julia Higgins When your client asks you to fly out to Hawaii, the answer is always yes – add that it’s for the capstone event of the year, the answer is double yes! This month, I had the opportunity to head to Honolulu for the 2024 Pokémon World Championships, where the best Pokémon players […]
by Marisa Papa While public relations has dozens of layers to it, results ultimately come down to one thing (other than a newsworthy angle, of course!) – the pitch. Writers, freelancers, editors, reporters, and producers receive hundreds of emails a day from PR professionals like ourselves, and in a commerce-driven and oversaturated news cycle, how […]
Week of August 12 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week…from sweet to sensational, could we really be looking at another Nightmare Before Christmas?
by Polly Hersey Every four years, world-class athletes take center stage at the Summer Olympics as tens of millions of viewers across the globe tune in to cheer them on. The Olympic Games bring together diverse audiences from all over the world, making it a prime media moment that touches nearly every industry. Hot off […]
by Beth Kimmerling Last week I went to my very first GenCon – a huge gaming convention in Indianapolis. While LPR did have a client there (shout out to the always-packed Play Pokémon!), I wasn’t working – just exploring and enjoying as a game-loving consumer. I was there on Thursday – the first day – […]
Week of July 29 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
by Julia Higgins Self-proclaimed ‘geeks and nerds’ unite! After two cancellations from COVID-19, followed by the 2023 writers and actors’ strikes, San Diego Comic-Con 2024 is finally back and better than ever! San Diego Comic-Con is a time for brands to shine – from creative, immersive booth experiences to revealing exclusive, new merchandise, Comic-Con has […]
Week of July 22 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
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