The Anatomy of the Perfect Pitch

by Marisa Papa While public relations has dozens of layers to it, results ultimately come down to one thing (other than a newsworthy angle, of course!) – the pitch. Writers, freelancers, editors, reporters, and producers receive hundreds of emails a day from PR professionals like ourselves, and in a commerce-driven and oversaturated news cycle, how […]

Dish-Worthy Headlines

Week of August 12 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week…from sweet to sensational, could we really be looking at another Nightmare Before Christmas?

The Summer’s Most Press-tigious Sporting Event: Top Media Moments from the Paris Olympics

by Polly Hersey Every four years, world-class athletes take center stage at the Summer Olympics as tens of millions of viewers across the globe tune in to cheer them on. The Olympic Games bring together diverse audiences from all over the world, making it a prime media moment that touches nearly every industry. Hot off […]

Geek Out at San Diego Comic-Con 2024 – Your Guide to the Buzziest Booths

by Julia Higgins Self-proclaimed ‘geeks and nerds’ unite! After two cancellations from COVID-19, followed by the 2023 writers and actors’ strikes, San Diego Comic-Con 2024 is finally back and better than ever!   San Diego Comic-Con is a time for brands to shine – from creative, immersive booth experiences to revealing exclusive, new merchandise, Comic-Con has […]

A Sweet Introduction to Industry Events: A First-Timer’s Experience at Sweet Suite

GUEST POST by Kristin Hoberman I recently attended my first industry event – Sweet Suite, hosted by Toy Insider, on behalf of our client Horizon Group USA. I had the opportunity to highlight their top five priority products to event guests. The attendees included influencers and media outlets visiting our booths to see the brand’s […]