NY Toy Fair 2025
NY Toy Fair 2025
Litzky PR Client Showcase
March 1 – 4, 2025 at Jacob K. Javits Convention Center
Ageless Innovation
Booth Number: 5712
Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, will debut a new age-inclusive board game at New York Toy Fair. Licensed by toy titan, Hasbro, the company’s fifth reimagined board game is specifically designed to meet the needs of older adults. Since the company’s inception, Ageless Innovation has remained at the forefront of play trends for older adults worldwide, specifically “eldertainment,” “kidult,” and in 2025, what tastemakers are calling “the silver market,” toys, games, and activities designed to engage, connect, and sharpen skills for seniors; each product in the Joy for All portfolio is thoughtfully crafted with older adults in mind, aiming to foster intergenerational connection, spark meaningful conversations, and enhance quality of life by bringing joy, companionship, and fun into their daily lives.
For additional information or to set up a media appointment, please contact ageless@litzkypr.com.
Fat Brain Toys
Booth Number: 6435
Fat Brain Toys is a leading direct-to-consumer brand and designer of toys that enable children of all abilities to learn through pure, authentic play. Known for its modern, colorful design aesthetic, its award-winning toys & games can be found at leading retailers around the world. Fat Brain Toys will be unveiling new product launches including innovative additions to the popular PlayTab line, and other fan-favorite products!
For additional information or to set up a media appointment, please contact fatbraintoys@litzkypr.com.
Horizon Group USA
Booth Number: 465
Horizon Group USA, a global leader in the industry, provides trend-driven D.I.Y. and educational activity kits with a clear mission of connecting people through creativity. This year at NY Toy Fair, Horizon will be spotlighting core brands such as STMT, Just My Style, and Made by Me, along with licensed partnerships featuring beloved names like Bluey and Play-Doh, emphasizing a diverse and innovative product lineup.
For additional information or to set up a media appointment, please contact Madison Kleinman at mkleinman@litzkypr.com
Mattel
Booth Number: River Pavillion | Fourth Floor
Celebrating its 80th anniversary in 2025, Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. At this year’s Toy Fair, Mattel will provide a first look at new releases from some of the world’s most popular brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Polly Pocket, UNO, and many more.
For additional information or to set up a media appointment, please contact jdacunha@litzkypr.com.
PlayMonster
Booth Number: 2135
As a leading international toy and game company, PlayMonster believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages through designing, manufacturing, and marketing innovative and fun toys, games and activities. Highlighting its classic games like Five Crowns and Koosh, and celebrating the 60th anniversary of Spirograph, PlayMonster will also be exhibiting exciting new releases and engaging activations you won’t want to miss!
For additional information or to set up a media appointment, please contact playmonster@litzkypr.com.
Pokémon
Booth Number: 2607
As one of the most popular and successful entertainment franchises in the world, Pokémon spans far and wide across video games, the Pokémon Trading Card Game (TCG), animation, competitive events, and licensed products. This year’s Toy Fair comes on the heels of the annual Pokémon Day holiday on Feb. 27 with 2025 celebrating 29 years of the Pokémon brand, which has continued to pierce pop culture with its beloved, cross-generational offerings and no plans of slowing down. Toy Fair attendees are welcome to stop by our public booth space anytime during the show to check out the latest and greatest new products from Pokémon across several of its iconic product pillars.
For additional information or to set up a media appointment, please contact pokemon@litzkypr.com.
schleich®
Booth Number: 1565
schleich® is the world’s leading international manufacturer of animal characters and playsets, igniting the magic of storytelling in children. Celebrating its 90th anniversary this year, schleich invites attendees to join the festivities and take home new custom figurines as a special keepsake from the brand!
For additional information or to set up a media appointment, please contact Marissa Lambert at mlambert@litzkypr.com