WowWee

We had been part of the Wowwee Toys marketing team for many years. In fact, for a good portion of that time, we were Wowwee’s marketing team. We thrive when we are recognized as an integral part of a client’s planning process because it enables us to do what we do best – provide strategic counsel and program development.

For many years, Wowwee had a reputation for being ‘just another toy company.’ Where Wowwee stood out was in product development – the company set the standard for incorporating advanced technology into its robotics toys.

So, rather than compete at Toy Fair where the hallways are cluttered with inferior toys boasting sophisticated electronics, we recommended that Wowwee stop looking at itself as a toy company and start positioning itself as a robotics company.
We had a hunch and urged them to unveil their new product offerings in an arena where their product expertise would shine – the annual Consumer Electronics Show (CES) held every January in Las Vegas.

Our hunch paid off. While there was a plethora of consumer electronics – each one boasting something new and innovative from brands that were already BIG household names – Wowwee was the only toy company showcasing sophisticated robotics.

So, rather than being ‘one of many’ at the annual American International Toy Fair, Wowwee’s award-winning products were welcomed by electronics buyers and covered extensively by the media.

And, when Toy Fair rolled around in February, media attendees flocked to the Wowwee showroom to see what everyone at CES was talking about.

Wowwee’s CES visibility has remained so strong that the company no longer exhibits at Toy Fair.